Sunday, July 10, 2011

Why Doctor Video Marketing?


Doctors are facing financial challenges just like other types businesses who are struggling in today's economy to remain profitable. Like other businesses that advertise or market their businesses to get new customers, doctors are now also being forced to market their services. Basically the myth of the friendly country doctor who had a whole town and a whole surrounding country side full of patients no longer exists. The challenges that doctors are facing these days include: additional HIPAA regulations, increased scrutiny by insurance companies, overall decline in reimbursements, and completion with large medical clinics and hospitals for patients.

Doctors must market their services to increase and maintain a profitable medical practice. One of the most successful marketing tools with high rate sales returns is internet video marketing. To take advantage of this unique marketing program the doctor has to create a video marketing video showcasing their services, medical skills and knowledge, and his medical specialty. The doctor and his medical practice need to be portrayed in a positive light that will attract new patients.

Doctor video marketing provides many benefits for doctors and potential patients. Such as: 1) Saves time by allowing the doctor to meet with potential patients who want the doctor's services. 2) Gives the doctor creditability in his geographical area and the area where his medical practice is located. 3) Allow potential patients to be informed and decide whether they want to be a patient of the doctor. 4) Patients can E-mail the doctor questions about their medical concerns, and the doctor can respond back with a video E-mail answering the patients' questions and educate the patient about their health concern. 5) Doctors can effectively treat and educate them with the use of videos. 6) Once the doctor has a video marketing program he can be free of worry from financial concerns. 7) Doctor video marketing frees up the doctor's time from marketing concerns allowing him to put more time in providing patient care.

The doctor has two choices on how he can put together a video marketing plan. The first choice is to hire an experienced professional doctor video marketing specialist and allow them to create his marketing video. The second choice is he can hire a company who will build the doctor video marketing plan for him/her. How do these video producing companies provide advantages for the doctor?

1) The doctor can compete with larger medical practices at fraction of the cost. 2) Create agency quality ads that are ready to run locally or nationally on cable or broadcast TV and look as good as higher costing ads. 3) Easily create video ads online with all necessary designing tools and information provided like: Video templates, images, customaries with their own video clips and images. 4) The doctor can run his TV ad locally or nationally. 5) Test new ad versions with Spot Mixer which provides an easy way to create new add versions, and test new versions, networks, schedule, and budgets anytime.




Internet marketing can help you to get clientele and you won't have to spend up to the last buck in your pocket. Instead of wasting money on Search Engine Marketing, which is unsuccessful try Doctor Video Marketing. Every Doctor has seen 100% action with Doctor SEO. You can also reach me at 1-323-851-3825 or phillipguy@hotmail.



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